布料图书馆开幕活动中最重要的内容“1-20布料计划展”为期一整个月。这个以“一块布”为元素的展览,我们MORE很荣幸成为联合策展人并参与这次展览的视觉系统与形象整合。
在展览1-20的名称基础上,MORE为布料图书馆展览项目命名为 “ 1-20Textile Project布料计划 ”,并设计了展览logo。
1-20,即1块布料的20种工艺演变。同一块布,经过多种现代工艺技术的处理,可以表面如黑暗沙漠般的肌理,可以锃光锃亮如同铠甲,可以呈现出备受岁月摧残的褶皱,也可以如年轻肌肤般光滑如丝的性感,甚至可以对空间打褶。同时布料图书馆邀请了12位服装设计师,探索了20种不同的表达。
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111843537700.jpg)
- 展览现场 -
- 展览海报 -
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/12/201807121346545569.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111845197172.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111844521134.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111846144401.jpg)
我们运用不同的布料造型来体现每一款布料的不同个性,以此创作了海报与展览的主视觉系统,让布料成为主角。
- 设计师展签 -
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111846423764.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111847128182.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111847401773.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111847585799.jpg)
除了设计师简介与作品介绍之外,每件作品的使用布料在展签上也能够一目了然。而大型别针让一片轻飘的纸张增添了垂坠感。
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111848251650.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111848477231.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/11/201807111849143581.jpg)
- 邀请函 -
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/12/201807121351141074.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/12/201807121351346922.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131247159951.jpg)
同样的一款大型别针也出现在邀请函布袋上。
- 宣传卡片 -
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/12/201807121352254755.jpg)
- 展览导视 -
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131301187437.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131302367783.jpg)
- 开幕走廊视觉 -
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/12/201807121353005357.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/12/201807121542565474.gif)
- VI相关 -
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131426347898.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131425479193.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131428058879.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131428302324.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/08/02/201808021625304226.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131429261842.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/13/201807131430285814.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/20/201807201211227489.jpg)
![](http://itismore.storage.comocloud.net/upload/photo_db/2018/07/20/201807201211041056.jpg)
1-20展览视觉系统与形象整合:
MORE Studio
联合策展人:Yanzi_more studio
展览视觉系统设计:Kaixin_more studio/Yanzi_more studio
推广策划:Yanzi_more studio
开幕预告片视频制作:章鱼_more studio
开幕预告片视频音乐:joooey_more studio
展览空间陈列设计:王灵
展览摄影:张宏